As a new business owner, it can be tempting to put off launching a website for your business until you feel more established or have more resources. However, there are several compelling reasons why you should not wait to launch a website for your business.
- A website can help you reach a wider audience.
According to a survey conducted by Clutch, 82% of small businesses reported that they have a website, and of those, 71% said that their website has helped them reach a wider audience. In today’s digital age, having a website is an essential part of building an online presence, and it allows potential customers to easily find and learn more about your business. - A website can help you establish credibility.
Having a professional-looking website can help establish credibility for your business. According to a survey by Blue Corona, 70% of consumers believe that a company’s website is the most credible source of information about the business. Without a website, potential customers may question the legitimacy of your business or be less likely to trust your products or services. - A website can help you generate leads and sales.
A website can be an effective marketing tool for generating leads and sales for your business. According to a survey by WebFX, 61% of small businesses reported that their website helped them generate leads, and 45% said that their website helped them generate sales. By having a website, you can showcase your products or services, provide information about your business, and even allow customers to make purchases directly through your website.
In addition to these three reasons, there are several statistics that further demonstrate the importance of having a website for your business:
- According to a survey by Blue Corona, 75% of consumers say they judge a company’s credibility based on the design of its website.
- A survey by HubSpot found that 72% of consumers say that a website’s design is the number one factor in deciding the credibility of a business.
- A study by Google found that 61% of people are more likely to contact a local business if they have a website.
- A survey by Clutch found that 88% of consumers research a company online before making a purchase, and 80% of those consumers say they will not make a purchase from a business without a website.
In conclusion, there are several compelling reasons why a new business owner should not wait before launching a website for their business. A website can help you reach a wider audience, establish credibility, and generate leads and sales. With the vast majority of consumers researching businesses online before making a purchase, having a professional website is more important than ever for small businesses.
References:
Here are the references for the statistics provided in the blog post:
- 82% of small businesses reported that they have a website – Clutch (https://www.clutch.co/press-releases/new-survey-finds-82-percent-of-small-businesses-now-have-a-website)
- 71% said that their website has helped them reach a wider audience – Clutch (https://www.clutch.co/press-releases/new-survey-finds-82-percent-of-small-businesses-now-have-a-website)
- 70% of consumers believe that a company’s website is the most credible source of information about the business – Blue Corona (https://www.bluecorona.com/blog/credible-websites-impact-business)
- 61% of small businesses reported that their website helped them generate leads – WebFX (https://www.webfx.com/industries/small-business-websites.html)
- 45% said that their website helped them generate sales – WebFX (https://www.webfx.com/industries/small-business-websites.html)
- 75% of consumers say they judge a company’s credibility based on the design of its website – Blue Corona (https://www.bluecorona.com/blog/credible-websites-impact-business)
- 72% of consumers say that a website’s design is the number one factor in deciding the credibility of a business – HubSpot (https://www.hubspot.com/marketing-statistics)
- 61% of people are more likely to contact a local business if they have a website – Google (https://www.thinkwithgoogle.com/consumer-insights/local-consumer-review-survey/)
- 88% of consumers research a company online before making a purchase – Clutch (https://www.clutch.co/press-releases/new-survey-finds-82-percent-of-small-businesses-now-have-a-website)
- 80% of those consumers say they will not make a purchase from a business without a website – Clutch (https://www.clutch.co/press-releases/new-survey-finds-82-percent-of-small-businesses-now-have-a-website)