How a poorly-managed website can lead to full-blown identity theft
When I discover a hacked website, one common question that comes up when contacting the business owner to inform them is “how does this hack actually affect my bottom line“? Most people don’t realize the potential severity of their small-business website being breached. The resulting issues can escalate really quick. 1.) Your web visitors will be at risk […]
THE Worst Color for your CTA
I’ve split tested well-over 100 million visits over the past 3 years. That kind of experience makes me a big red target for a truckload of split testing questions. One question that always comes up with new clients is: “What color should our CTA button be to maximize conversions?” The answer is so simple – you’ll kick yourself. Now, a […]
Your Illusion of Choice
The Test In Robert Cialdini’s book Pre-Suasion, a test group set up a spot to look for survey participants. The consumer product was a new soft drink, and their job was to collect email addresses to send instructions for how to get a free sample. They started with a very intentional “opener” and they asked people […]
Why Traffic is Useless
The technical term for a successful web transaction is called a “conversion”. It rules over any amount of traffic. It’s defined as that point when you take a web surfer from visiting, to buying a product, calling, sending you a form request, or any other type of measurable goal. SEO experts can promise (and deliver) […]
Writing Right for your Website
There are many factors that go into getting a top ranking for a keyword. The words you use on the page will determine how search engines will place your page, however, if you don’t have any quality backlinks to that page from higher-ranking sites then your efforts in fine-tuning the text for a page will […]
Redesign Right: Don’t Lose Your Backlinks
When redesigning your website, make sure your web developer implements URL redirects from the old web pages to the new ones. If they ignore the redirects, much of your regular traffic will come to a crashing halt as web links on the web and personal bookmarks to your website become invalid. A URL Redirect is best defined as an […]
